Copeland rebrands the idea of innovation, referring to it as disruptions in thinking, and relates the distractions of today’s society to the scarcity of revolutionary thinkers. He deconstructs the term “genius,” differentiating it from a high IQ, and outlines eight attributes shared by disruptors as a springboard for readers to achieve personal and professional success. The idea may not feel groundbreaking, but Copeland’s affable, practical presentation brings it to life.